Danish Bus Optical Illusion

Yes, today’s picture shouldn’t be considered true optical illusion. No-one normal would be deceived seeing this huge snake painted on public transportation. Your brain would simply prevent it from fooling you. However, I think it’s great example of creative advertising. Not only did it catch my attention, it became viral around the net as well. The only thing I’m not certian about, is what should this billboard represent? Somwhere in back of my head quiet voice suggests how this ad’s purpose was to promote public Zoo of some sort, but I can’t give any guarantees.


46 Replies to “Danish Bus Optical Illusion”

  1. as far as i can see the bus does have ZOO written on it between 2 of the snakes coils great advertising. Great job vurdlak keep it up

  2. The side of the bus says ZOO, maybe it’s an ad for an exotic creature display.It appears to be an attempt to advertise something exotic. I know it certainly caught my attention!

  3. I think it’s for the danish zoo. Looks like the danish busses, and the way the “zoo” is written is just like the logo of the zoo.
    Strange that I hadn’t seen this “illusion”, on my walks around the city

  4. Don’e think I’ll be making any trips to Denmark any ways soon. My boss might. I think I’ll share and see if anything looks familiar to her. Thanx for all the great eye candy.

  5. I´m a Dane and you are right, it is a commercial for a zoo…. but sadly I have never seen this commercial in real life :(

    so its good that we have this website :D

  6. it is a ‘true’ illusion in the fact that the top and bottom of the bus really do look deformed. I like this one, very good find :)

  7. I’m from Denmark (and thanks for a fantastic and time consuming website), and you are perfectly right. It is advertisement for the zoo in Copenhagen (the capital), that ran on the busses some time ago. I think there were several others. I recall a bus with a huge bitemark from a tiger or so, and maybe one with some scratch-marks, but I’m not 100% sure.

  8. it is infact an advertisement for the zoo in Copenhagen as I can recognize the logo.
    I would love to have been in that bus.
    thank for sharing this – I will definitly bumb this picture on one or two pages

  9. Its an advert for Copenhagen Zoo (Denmark) on the side of a school bus. I’m sure the children appriciated being in a giant snake! Some probably still get nightmares 11 years on.

    See the following website for a bit more info:

  10. I’d love to see that bus on the streets in my city. Great fun! I wonder if there are others, too: a giant squid, an octopus, an army of huge bullants…

  11. I am a bus driver, and was asked to drive this bus. When the first took me to the bus station, i got the fright of my life! It then dawned to me that the bus is actually painted! So, its very good.

    As i was driving around, everyone kept looking and pointing! I felt very important driving around in the coil of a snake! I dont know if it actually attracted people to go to the zoo, or if it just brightened up their day!

  12. We used to have a similar billboard advertising our zoo here in Nashville. There was another one that looked like an elephant was breaking through it.

  13. This is cool. I like the way they painted it to make the bus seem deformed. Def. a good advertising ploy. Something people wouldn’t miss at all.

  14. I’m from Denmark and it represent a zoo. it’s a park where you can take your kids to see some animals in cages

  15. everyone seems to be pointing out that it’s for a zoo! i feel bad for you reading all the comments that are exactly the same :P I wonder how much it would cost to get an ad like that?

  16. well to me, it is not an illusion in a way that you think this is acctually happening, but it does give the impression that the metal is bend on the bus.

  17. I’m danish, I realise that it’s been said a few times, but: It IS an advert for Copenhagen ZOO.. Part of their slogan with the zoo being the “wildest place in copenhagen” and it was in fact on some busses and as 1 said there were other “illusions” as well..

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