Mighty Optical Illusions

Volkswagen’s Escher-style Billboards

Probably inspired by Henry Lim’s LEGO installation, Eric submitted these fun-lookingVolkswagen billboards. By now, you are all aware that these ads were based on M.C. Escher’sRelativity“, “Waterfall” and “House of Stairs“. In the gallery below, I included all of the three original posters done by Volkswagen for their “4Motion” van. I think their pitch-line “Get to the jobs others can’t!” suits this Escher campaign perfectly! Have you seen any of these out in the wild?

Advertisement for Volkswagen 4Motion, based on Escher's artwork "Relativity"

Check out complete set below:

vw-4motion-1
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