Maja Zielinska stumbled across this interesting optical illusion campaign done by Veolia Environment company. As I always said, putting optical illusion in your billboard campaigns always brings more attention to your product. Some big companies already discovered this, and got great results. Just check Sony Bravia’s illusion posters, Harley Davidson motorbike faces, Veja Magazine’s provocative campaign, Red Cross’s disaster poster, Sandra Bullock movie poster, etc… Many of these I already categorized inside Billboard Illusions category. In the following photo set, you should be able to see all kind of things – trees, butterflies, flowers you name it! Which one did you like the best? You think there is a chance these weren’t manipulated with some photo editing software? Chances are slim… Maja also wrote:
“The newest British version of The Economist was just delivered to my office. In there I found an add of company called Veolia Environment. Immediately I thought about your illusions as I remember seeing other pictures you published from Google Earth. I went to Veolia’s website and found more then just one pic. I don’t know how they did those pictures, but I don’t think it’s pure nature. Enjoy”
