Peter Qviller, probably inspired by Camel Cigarettes article, spotted the hidden bear in Toblerone chocolate logo. Here’s what Peter said: “If you look closely on the Matterhorn mountain on the Toblerone chocolate, you will see the swiss symbol of Bern (a Bear) incorporated into the mountain“. I think the bear was supposed to be seen by people, but not many notice it. Can you see it? I’m not biggest fan of this chocolate, but this photo sure gave me inspiration to find some chocolate in my kitchen. Hope I have some, let me check… No luck :( There are few more logos that include symbolism. Remember we talked about Fedex logo, and the arrow hidden in it? Also there was Big Ten basketball confederation logo. It hid number 11, due to later added Penn State team. Mira foundation also cleverly included blind person into their sign.
