“Front Around The Clock”

In the Porro showroom in Via Durini 15, Milan, the Italian manufacturer is currently presenting this new optical-illusion-inspired wall clock, designed by the Swedish designer quartet Front. The piece you see on your left is entitled: “Front around the clock”, and is made from a metal disk with a diameter of 55 cm. The 12 hours are applied perpendicularly to the base and are only legible by their shadows cast on the white surface.

When people first notice the clock hanging from a wall (example photo inside this post), they don’t seem to notice what’s so different about it. Yet inspecting it from lesser distance, made them smile and whisper “ah!”. Why I am not so sure about this one, is because you probably need to apply special care to where sun light or other artificial light beams will be coming from.