Duracell has always been creative when it comes to marketing their own products. Just check out the already featured examples filled under the belonging #Duracell tag. Their latest campaign (at least when it comes illusion related advertising), combines the relatively known rotating snakes pattern (invented by professor Akiyoshi Kitaoka) with the “endless” power Duracell’s batteries supposedly provide. I love these kind of billboards, as they often turn out very intelligent! How about you? BTW, you can open this image in new window and see it in high res, resulting with effect being shown in its full glory…
