The best thing about a library is that when you’re done reading one book, you can just trade it in for another. This way, you never have to run out of new titles to enjoy and you never have to pay a cent for the privilege of borrowing a book – provided you return your rentals on time. But how do you advertise that benefit without actually spelling it out to your target audience? Well, Colombia advertising company Lowe/SSP3 found a pretty good way to do so for the Colsubsidio Book Exchange with these clever ads that use the slogan “Come in With a Story and Leave With Another.” Can you recognize the books being referenced below?
It’s elementary, my dear Snow White
Just in case you need a little help, here are the answers – The top one, my personal favorite (and easiest to decipher), is Snow White with Sherlock Holmes. The second, that would be Little Red Riding Hood partnering with Moby Dick. That one took me a while because the whale is so weirdly shaped. Lastly, we have Harry Potter paired with a Trojan horse.
Aside from the clever imagery, the great thing about these ads is that they remind you that no matter what kind of fiction you enjoy, fantasy, mystery, fairy tales, contemporary, classics, or antiquities, you’re sure to find whatever you’re looking for, not just at the Colsubsidio Book Exchange, but any local library you happen to visit. And that’s something every book lover can appreciate.
